Intrawest Centrally Measures Guest Data from Ten Properties to Improve Customer Experiences

Dylan Roth, Director of Market Research and Lift Revenue Management, Intrawest 

A world leader in experiential destination resorts, Intrawest owns and operates ten North American mountain resorts including Whistler Blackcomb and a beach resort in Florida.

As Intrawest rolls out new products and offerings, including season passes and other customer loyalty programs, the company continually takes the pulse of its customer preferences and experiences. In the past, Intrawest used a decentralized approach to monitor the customer experience. Since each resort used its own set of questions and methodology, the company couldn't analyze and compare results across the business.

Read more at Hospitality Technology Magazine....